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Tower Street Finance Appoints Dan Baines as Chief Commercial Officer

Jordan McLean
Written by
Jordan McLean
Tower Street Finance Appoints Dan Baines as Chief Commercial Officer

Tower Street Finance has appointed Dan Baines to spearhead its growth in the fast-growing probate lending sector, in which the company has led the way since its launch in 2019. 

He is widely credited as being a driving force behind Age Partnership’s rise to market leadership in the equity release sector; and was also a founding director of award-winning equity release provider, Pure Retirement. He assumes the role of Chief Commercial Officer with Tower Street Finance with immediate effect.

Speaking of the move, Dan said: “I’m delighted to be joining the team at Tower Street and look forward to helping this exciting market to reach its potential.

“As was the case with the equity release sector some 15 years ago, I see in the probate-lending market an innovative product set that can significantly improve the lives of customers. 

“Probate lending is already the fastest-growing UK consumer credit market, and this is despite consumer awareness still being low.”

Robert Husband, Chief Executive Officer of Tower Street Finance, said: “We are thrilled to have Dan come on board at this exciting time in our development.

“We have already experienced significant growth and made good strides towards building this new and innovative sector. Dan brings a wealth of experience which will help us to continue this journey.”

If you’re interested in finding our more about Tower Street Finance, visit or call us on 0343 504 7100.   

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